3JUIN interprets the female personality by traversing all the codes of a woman and condensing them into a "manifesto" of immediate understanding, easy identification, quick visual reading. A container of ideas, stories, realities that find their meeting point in womens shoes. An unprecedented dimension, an environment capable of revolutionizing the world of fashion, a place where the real and digital worlds come together, giving the possibility to see the brands collections and interact with them, wandering between Holograms and interactive videos.